| Loyalty | : We serve our clients loyally and protect their interests when performing. |
| Confidentiality | : We respect confidentiality and ensure that information gathered does not damage parties involved. |
| Objectivity | : Our decisions and recommendations shall be impartial and free from bias. |
| Professionalism | : We shall conduct our business in a manner that would uphold professionalism. |
| Integrity | : We shall uphold our values and conduct our business with dignity and integrity. |
| Competence | : We shall perform all search assignments with knowledge, thoroughness and a sense of urgency. |
